DISCUSSING SOME ONLINE CONTENT EXAMPLES IN THE PRESENT DAY

Discussing some online content examples in the present day

Discussing some online content examples in the present day

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How has the internet made media development more inclusive? - read on to learn.

In today day, online platforms have made it substantially much easier for everyone to develop and distribute material. Previously, producing material for a wide audience mandated connectivity to a series of crucial resources and funding. Currently, with making use of mobile phones and typical digital technologies, digital media content examples such as short form videos, website posts and podcasts can be easily made with simply a few standard devices, as well as reaching a massive audience, very rapidly. This has opened the door for more diverse voices, especially those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media platforms, suggesting that social media website has developed a place for underrepresented neighborhoods to share their stories.

In the online media landscape, what we see on the internet is largely determined by algorithms which are formed by our online behaviours. Each social media platform uses its own programmed system to reveal new content and advise material that will appeal to the user. The types of media content examples that will be shown to a user is designed to keep users engaged. The algorithms are developed to keep people stimulated by recommending and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be practical, it can limit the areas of media that people are subjected to, producing more division and bias amongst users around social problems. Those who are involved in media development, like the founder of the fund that has stakes in Sky, for example, would acknowledge the effect of social media platforms in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user produced material in the media landscape.

The increase of internet content has totally changed what is implied by the term mass media. In the past, mass media adhered to a hierarchical structure, using a top-down media model. Usually, a small group of professionals, such as newspaper editors or journalists, who would develop material for big audiences who primarily just consumed it. Nevertheless, these days, with the help of the internet, the face of media has seen significant modification, making the consumption and accessibility of media much more accessible and interactive. With access to popular social media platforms, new media examples are showing that individuals can develop and share their own content, just as quickly as they can absorb it. Social media has enabled anyone to add to public discussions, rather than simply the significant media firms consequently as a result, mass media is no longer controlled by a couple of huge voices. Rather, it is spread throughout countless user stories all over the world.

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